I just wrote my first creative brief for social media
Learn why copywriting is important and how to do it. At the time of writing this I just wrote my first creative brief, I took a copywriting course on Domestika because I wanted to learn how to make great copy. I had fun doing so. Copywriting is the skill of writing text for the purpose of advertising. The goal of the copywriter is to persuade the reader to take action. This action can be to purchase a product, subscribe to a newsletter or clicking on a link. I watched the first unit of the course and started to get to work on the project given; which was to create a fictional brief for a campaign. This is what happened and what I learned. Get your ideas out in front of you Writing the brief When writing the overview of a brief think about the context for your campaign, product or service. Think about the reason you are doing this. To do this, express the problem you have and what you are going to do to solve it. This woul...
